Premium tyres are normally most expensive option. With the increased price tag comes a far superior performance - in all the key aspects of a tyre.
They are made using the highest quality materials and cutting edge technology. A lot of R&D goes into developing tyres that can deliver a superior performance.
Premium tyres have a longer lifespan than budget and mid-range tyres. Making them a good investment for those who drive frequently. And who want the best possible performance from their tyres.